Brand-
guidelines
Guidelines on how we use the Maul brand in a consistent and professional manner.
Who is Maul?
Self-confident
Down to earth
Cool guy
Friendly
Straight to the point
Logomark
Logotype
Usage
Do's
Use the logo files - unchanged
Use the version that fits best each time
Use the logo files - unchanged
Use the version that fits best each time
Don'ts
Do not use any color other than yellow or green for the logo
(in some cases black and white are okay)
Don't change the logo layout
The logo has never been crooked
Never stretch the logo to
Colors
GREEN • Primary
#003300
GREEN • Secondary
#003300
GREEN • Secondary
#003300
GREEN • Secondary
#D6F2D6
YELLOW • Primary
#FFF1B8
DEEP YELLOW • Primary
#FFE888
LIGHT YELLOW • Secondary
#FFF5CA
LIGHT YELLOW • Secondary
#FFF5CA
Red • Primary
#003300
RED • Secondary
#FF391A
Red • Primary
#003300
RED • Secondary
#FF391A
RED • Secondary
#FF391A
RED • Secondary
#FF391A
Usage
Do's
Oh no
Oh no
Green and yellow work well together
Oh no
Oh no
Red and light yellow work well together
Don'ts
No, no
No, no
Do not use red text on a green background or vice versa
Brand name usage
“Maul” is always written with a capital M.
